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THINGS TO KNOW: CREATIVITY WITH TYPE
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Classroom Contents
Logo Design for Beginners
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- 1 WHAT IS A LOGO?
- 2 WHAT'S IT SAYING?
- 3 FORM LANGUAGE
- 4 COLOR THEORY
- 5 DECONSTRUCTING LOGOS
- 6 THINGS TO KNOW: SIMPLICITY
- 7 THINGS TO KNOW: CREATIVITY WITH TYPE
- 8 THINGS TO KNOW: CREATIVITY WITH SYMBOL
- 9 THINGS TO KNOW: COMMUNICATE THE PRODUCT
- 10 THINGS TO KNOW: COMMUNICATE THE EXPERIENCE
- 11 TARGET MARKET DEMOGRAPHIC
- 12 LAB ASSIGNMENT: LOGO RE-DESIGN
