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Intro
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Classroom Contents
How 'Going Direct' Changes Everything - for Brands, Retail, Marketing, and Advertising
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- 1 Intro
- 2 Retail Landscape: 20+ Years Ago
- 3 Shifting Retail Landscape
- 4 Retail Landscape: 10 Years Ago
- 5 Retail Landscape: Today
- 6 Direct Response 2.0
- 7 Rise of Crowd Based Social Commerce
- 8 What's in it for
- 9 Media Landscape
- 10 Traditional TV* Viewing Trends, by Age Group (Q2 2016)
- 11 Primetime TV's Inflationary Paradox
- 12 Purchase Funnel
- 13 E-commerce = Product Search
- 14 Direct Marketing 2.0 Brand marketing is changing
- 15 So what?
