TikTok Academy Courses

The Creative Codebook

Discover the foundational principles (and their supporting TikTok tools and resources) that will help you and your brand build great creative that translates into effective advertising.

• Independent
• On-Demand
• Free Online Course

Dive into this course to help you understand how investing in a mixture of Paid, Organic, and creator-led content will help you build a powerful and engaging presence on the platform.

• Independent
• On-Demand
• Free Online Course

Commerce + Creativity on TikTok

In this course, you'll learn how to drive real results for your brands through our suite of shopping ad products.

• Independent
• On-Demand
• Free Online Course

Partnering with Creators & Communities

Learn how to create and amplify content collaboratively with creators and the TikTok community to build trust and credibility.

• Independent
• On-Demand
• Free Online Course

Evolution of Sound

Sound is integral to the TikTok platform - learn how to tell your brand story by activating an audio-first strategy in this course.

• Independent
• On-Demand
• Free Online Course

Establishing Tone of Voice

Establish your unique and authentic tone of voice on TikTok with these simple tips, tricks, and questions to guide you.

• Independent
• On-Demand
• Free Online Course

Retail & Commerce on TikTok

In this course, you'll learn the ins and outs of scaling retail and commerce through actionable guidance around creative, product, and measurement solutions.

• Independent
• On-Demand
• Free Online Course

Holidays on TikTok

Learn how to inspire shoppers from discovery to action with TikTok ads by building a strong base to join holiday conversations and capture hearts as well as wallets.

• Independent
• On-Demand
• Free Online Course

Measurement 101

Dive into this Measurement 101 course to understand TikTok's measurement solutions, and how they can work for your brand.

• Independent
• 1-2 hours
• On-Demand
• Free Online Course

Lead Generation on TikTok

Looking to grow your business on TikTok? Dive into how TikTok can help you find your next customer in this in-depth course on driving leads on the platform.

• Independent
• On-Demand
• Free Online Course

TikTok Fundamentals

Learn the brilliant basics of creating impactful TikTok campaigns through these fundamental building blocks of TikTok platform performance.

• Independent
• On-Demand
• Free Online Course

Creators Explain It All

Hear directly from TikTok on creators how brands and creators can best partner - from making a match to aligning on a brief to measuring success.

• Independent
• On-Demand
• Free Online Course

Celebrating Diverse Cultures on TikTok

Learn how to approach and engage diverse, multicultural communities on TikTok, with advice directly from our platform creators.

• Independent
• On-Demand
• Free Online Course

What's Next 2023 Trend Report

In this course, you'll discover which trends will define the year on TikTok in 2023, and understand how you can leverage them in your branded content.

• Independent
• On-Demand
• Free Online Course

TikTok Works

Interaction and engagement on TikTok powers both discovery and results for brands - watch this quick webinar to understand how TikTok can work for you.

• Independent
• On-Demand
• Free Online Course