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Semrush Academy

Local SEO Course with Greg Gifford

via Semrush Academy

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Overview

Class Central Exclusive

Semrush is offering a 30-day FREE trial.
Learn how to do local SEO to attract local customers.

Whether you own a business with a physical storefront or serve customers in a particular geographic area, and need to gain more local visibility online, take this course to learn how to optimize your website to show up in local searches.

Take this course to learn how and when to do local SEO to attract local customers to your business.

Syllabus

  • What is Local SEO
    • Get introduced to local SEO and how Google uses a local algorithm to determine which businesses get the best page placement.
  • Local Ranking Factors
    • Greg teaches you how to rank well for Google local SEO by using Google's local algorithm and its main signals to your advantage.
  • Links
    • Relevant local links positively affect how you rank for local SEO. Find out here what exactly Google is looking for and how you can build links that work.
  • Content
    • These local SEO tips will show you how to write local SEO content that draws traffic. You'll also learn how to manage your important NAP information.
  • Citations
    • Local SEO citations can dramatically improve your local search visibility. You'll learn how to deal with mentions of your business's NAP on other sites. No local business SEO tutorial is complete without this information.
  • Reviews
    • Greg explores how local business SEO is impacted by both positive and negative reviews, and what you can do to positively influence your reviews.
  • Google My Business
    • Your Google My Business profile is literally your new home page that you need to take advantage of. Learn how to optimize your profile for success.
  • Google Posts and Q&A
    • Google Posts and Questions and Answers are two powerful tools you can use for local search SEO. Greg shows you how to use them in a powerful way to bring in new traffic.
  • Other Signals
    • Here are some lesser-known local SEO ranking factors that can help you in a BIG way. Learn how to use behavioral signals, personalization, and social signals to your advantage.
  • Reporting
    • Getting positive local SEO results is the name of the game. Greg explains reporting and how to share and interpret those results with your client or manager.

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Semrush Academy

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