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Coursera

Meta Marketing Science Certification Prep

Meta via Coursera Specialization

Overview

This five-course program is designed for anyone looking to build their in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. The program is geared toward learners with experience with basic data analytics skills. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles and how data informs marketing decisions. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels. Throughout the program, you'll learn how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects. The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera.

Syllabus

Course 1: Marketing Analytics Foundation
- Offered by Meta. This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data ... Enroll for free.

Course 2: Statistics Foundations
- Offered by Meta. This course takes a deep dive into the statistical foundation upon which data analytics is built. The first part of this ... Enroll for free.

Course 3: Data Analytics Methods for Marketing
- Offered by Meta. This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix ... Enroll for free.

Course 4: Marketing Analytics with Meta
- Offered by Meta. This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta ... Enroll for free.

Course 5: Prepare for the Meta Marketing Science Certification Exam
- Offered by Meta. This course helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and ... Enroll for free.

Courses

Taught by

Anke Audenaert and Cameron Dodd

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