Introduction to Marketing: From Fundamentals to Building Campaigns

Overview

Grow your digital marketing skills to launch a successful career in marketing

Learn everything you need to know to be a top marketer and deliver engaging marketing campaigns that reach your target audience.

Syllabus

Courses under this program:
Course 1: Introduction to Marketing: Fundamentals of Marketing
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Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.

Course 2: Introduction to Marketing: Understanding your Customers
-Discover the importance of customer personas, and how to create and use them to develop effective marketing plans.

Course 3: Introduction to Marketing: Omnichannel Marketing and Analysis
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Explore the different marketing channels and how to use each one to reach your campaign goals.